On Blogging Etiquette, Product Endorsements and Integrity

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At a recent blogging summit, iblog7, I was eager to catch a topic discussed by a certain lifestyle blogger. It was a talk on “Blogger Etiquette: How to be a Blogger with Integrity”. Now, there are few points I’d like to make clear before I start talking about this touchy matter:

1. I have no beef about making money through blogging – it’s how you make it that matters. I know a lot of professional bloggers and affiliate marketers who’ve earned, not just from blogging, but from other internet marketing activities.

2. Etiquette and integrity are two different things. If you display etiquette, it doesn’t always follow that you have integrity. Etiquette is conforming to the codes of expected social behavior – for someone who might have been confused – and it is seen by one’s display of social graces and manners; while having integrity means that you adhere to a set of principles that are considered moral. See, an oddball might not display good social manners, but if he is consistent in abiding by a set of principles, then he is still has integrity. And a man in a suit may display impeccable manners, but throws away what he believes in for money, has etiquette, but lacks integrity. For my very intelligent readers, I apologize, I believe the need to cite an example is necessary. :)

3. Blogging is just a platform. It doesn’t make you a god or a freakin’ rockstar. Although blogging is not regulated by the Ad board, regulations imposed by the mentioned body are there for a reason.

4. Just to clear the air, this post is not about beauty blogging. Bloggers don’t just endorse make-up or beauty products – they also endorse gadgets, shoes, computers, heck even hotels!

Now that we have those aside, I’d like to react to some of the talk’s “Ten Unwritten Rules on Attending Events”. Attending events isn’t new for most people. We all get invited to birthdays, weddings and other social events – except maybe if you’re a toad. When I get invited to a PR event like a product launch, the same principles of attending a social event always, always apply. I’ve worked as a media person for the past three years and attending product launches and PR events isn’t new for me. It was just a happy coincidence that I get to be invited to some events as a blogger, not as  someone working for a paper. Here are some points from the presentation (block quotes are taken from the speaker’s presentation):

Don’t attend events an hour or two late -  it makes you look like your (sic) after the freebies only.  Don’t make the organizer wait for you so you can get the presskit and the loot bag.  2 hours late is just unreasonable.  If you can’t make it tell it straight.  The organizers went to (sic) a rough time organizing and all give them a break to relax after the succesful event that you didn’t get to witness because your (sic) in another event or something else.

Did anyone else notice that this talk was moved to the third slot of the day? I hate calling out people, but when you say something and write it for everyone to see, make sure you follow it. The speaker was obviously late for her 9:15 AM talk – so much for following your own rules! We all know traffic in the metro is one big variable. One day, you get to work in half an hour, the next day, you get there after an hour. It’s common knowledge. Being late has no excuse except if you’re coming from work or if you were mugged. An event usually runs for two hours, three to four hours is too long unless you’re having dinner and drinks. So, I’d say a half an hour late is enough leeway for anyone – not one or two hours. If you know you’re going be late and you’re still interested about the event, skip it and e-mail the PR person and ask her to forward you their press release. You don’t have to attend an event and get a loot bag if you’re really interested about the product.

Earn respect, don’t go be kaladkarin. Personally I hate being kaladkad to events.  As much as I (we, all)  appreciate being invited to events, I personally  hate the fact that I get invited the very last minute.  It makes me feel like I’m a panakip-butas or a warm body to fill in for those who can’t make it.  Seriously, do you expect everyone you invite (sic) drop everything they intend to do on a certain day or hour just to be in your event?  But of course this is a pesonal choice if you don’t have anything else to do then by all means go if you are interested.  As much as how prestigious the event (sic) maybe I’d appreciate if I get a notice 2 days  ahead so I can work around my schedule for you.   One day or hours away from your events is inevitably inacceptible. (sic) Although we bloggers, or I myself am a full time blogger, I still have other things in my life I attend to.  Its (sic) not true that I am always infront (sic) of my computer and stare at my blog or social network sites.  PR companies or event agencies already have an idea of their upcoming projects or events at least 2 weeks before the date of the event itself. I wouldn’t mind being told by an agency or PR that they will have an event on this date or within this date so I won’t get surprised and annoyed when you (sic) invite me the last minute, or cancel the last minute.  I very much appreciate a day away from the event reminders too as I have a tendency to forget my schedule.

Getting invited is still getting invited. If you think you’re just a warm body to fill the event, then respectfully turn it down. The problem with some people is that they get the self-entitlement that they shouldn’t be considered as “warm bodies”. Yes, it’s insulting, but it’s not meant to be an insult. It is what it is: an invite. That’s what PR people need to do and you don’t need to take it to a personal level. For a second, think about why you were invited at the last minute. Maybe the venue is just enough to accommodate a number of people and you don’t quite cut the list. If someone cancels and you’re next on the list, I’m sure you’ll get the slot. If you do tend to forget your schedule, then you should hire a personal assistant or use Google Calendar and sync it to your phone.

I always say its your blog and YOU  write what YOU want.  Your blog is yours.    Remain  truthful in your blog, even if you are paid for a certain post always remember to have a disclaimer in your blog and be clear with your business dealings (your clients/advertiser), tell them upfront that you don’t always say nice things even if you are paid for it.

Yes, say what you want, it’s your blog, nobody should care, right? I don’t get this. The minute you press “publish”, you inherit that responsibility to everyone who might read your blog. Now, this is when product endorsements come in. I asked the speaker after the talk what she thinks about bloggers who jump ship to competitor brands, knowing that bloggers have now become brand evangelists. She retorted that once your contract expires, you are free to endorse anything and she feels that it is her responsibility as a beauty blogger to try out different products. Yes, although our speaker did not break any laws, it speaks volumes about her as an endorser. Would you, as a reader and as a consumer, still believe an endorser who would favor the competitor brand on a whim, just because her contract has already ended? Would it still give you an impression that the endorser really believed in the products she has been advertising? Does this fit in the Filipino concept of integrity and delicadeza?

Let me point out an example. Last November 2010, Neutrogena launched its Fine Fairness campaign with 8 ambassadors – four of them celebrities and the other four were bloggers, including our speaker.

This obviously wasn’t just a product review. If you’re an ambassador, it means you have tried the products and have agreed to endorse them. A person with integrity would ONLY endorse a product if s/he believes in it, so jumping ship to a competitor brand in less than six months isn’t exactly ethical. The question is, why would you even join a contest by a competitor brand? It’s like seeing Anne Curtis declaring that she wants to live in a Robinson’s condo! Even though the contract with a company has already ended, it would be unethical to immediately endorse or even participate in a competitor brand’s marketing campaign. As I said, I don’t like calling out people, but for this particular instance, our speaker who’s declaring that she has integrity, is actually contradicting herself.

Switching brands that easily can say a lot about the endorser and the brand being endorsed: that the endorser (or ambassador) does not really believe in the product or that the brand being endorsed doesn’t really work. Blogging started out with honest and unpaid product reviews, now it’s starting to become blurry. More and more bloggers and social media “confluencers” and “influencers” have been writing paid products reviews without a disclaimer. While that would look very unfair to readers, that’s how marketing goes. That being said, I urge readers to be vigilant. Not everyone claiming to have integrity actually practice it.

Disclaimer: I’m not claiming to be a blogger or even a person with integrity. I’m still currently working on that. Thanks! Also, because I know this post might be shared a couple of times, I’m going to have to do a plug:

PAYATAS HIGH SCHOOL needs your help. If you have books, software, printers, magazines and other materials to improve their audio-visual and resource center, hit me up at the contact page with your e-mail address so we can coordinate pick-up points. Now, this is what you should be doing with social media and blogging.

TTFN,
Faith

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About Faith Salazar

Crazy city girl from Manila. Does social media and digital for a living. Does social media and digital for fun.

03. April 2011 by Faith Salazar
Categories: Blogging | Tags: , , , , , | 146 comments

  • http://janitoral.blogspot.com Janitor Al

    Faith, hats off to you. This was extremely well said. Keep up the good work. In my book, you rock! Thanks for helping keep the web clean.

    • http://twitter.com/P0yt Faith Salazar

      Wow! I’m not expecting you to actually be THE FIRST PERSON TO COMMENT. But thank you very much. I like to hold on to my concept of integrity even though it seems brittle in a virtual world where the rules are “there are no rules.”

      • http://janitoral.blogspot.com Janitor Al

        I’ve been following your blog since you got up and asked her your question at iBlog7. I actually applauded. I now dub thee honorary Janitor of the Internets!

        • http://twitter.com/P0yt Faith Salazar

          Haha! I’m not sure if I deserve that title but I’ll wear that proudly. LOL! So, you were really at the iblog? Interesting.

    • http://burymeinthisdress.com dementia

      To keep the web really clean, kelangan ng exterminator. Choz

  • http://twitter.com/funnysexy funnysexy

    WORD!! I know you don’t normally comment on issues and stuff but I guess this was too much. I hope she doesn’t think people are gangin up on her but srsly, WTF?

    • http://twitter.com/P0yt Faith Salazar

      This is a spirited debate nga raw. :) Thanks for the repost. I know you feel the same way as I do! WORD!!!!

    • http://twitter.com/BatangYagit Winston Almendras ★

      we’ll see what level she decides to play in. bwahahah.

      nice one poyt. hats off to you.

      • http://www.tanggera.com Faith Salazar

        Thanks Wins! :)) At this point, I don’t know what to expect as a rebuttal.

        • http://twitter.com/BatangYagit Winston Almendras ★

          that’s the interesting part. :P

  • Faust

    one clarification, meaning to say even if your contract with the brand you’re endorsing expires does this mean you’ll have to promote the product? or rather stick to that product.

    • http://twitter.com/BatangYagit Winston Almendras ★

      legally speaking, your obligation for brand is ended the moment your contract ended. but the concept of integrity goes beyond what is written on paper. i can’t elaborate much on that but it usually goes with one’s values.

      • Faust

        this simply commands some sort of loyalty.

    • http://twitter.com/P0yt Faith Salazar

      No, it’s your prerogative whether you want to stick to that product or not. Endorsing a competitive brand is a different story altogether.

  • http://rebelpixel.com/ markku

    I’m sure you’re not the first to have raised these things, but you’ve certainly discussed them well. Good writing Poyt!

    And how I wish most bloggers would stop being whores for something and do worthwhile endeavors instead. =)

    • http://www.tanggera.com Faith Salazar

      Exactly. I understand that most bloggers do this for money’s sake but I hope they know that some standards are just NOT RELATIVE.

  • http://twitter.com/BatangYagit Winston Almendras ★

    legally speaking, your obligation for brand is ended the moment your contract ended. but the concept of integrity goes beyond what is written on paper. i can’t elaborate much on that but it usually goes with one’s values.

  • http://twitter.com/tarajerika Tara

    I already commented on Janette’s link on FB but I’d just like to say thank you for writing about all these :)

    More power to your blog!
    (from yet another tanggera :P)

    • http://www.tanggera.com Faith Salazar

      Hi Tara! Thank you so much for commenting. It’s a big deal, especially for people who visit a blog for the first time and reaching out to comment on a sensitive topic. Cheers!

      • http://twitter.com/tarajerika Tara

        I know what you mean :) But I think I’ve shut my mouth on this topic for far too long. :P

        I’m really just glad I came across your post and that you were brave to say what you wanted to say (with all references and valid points).

        Kudos :)

  • http://twitter.com/mindanaoan Irene A.

    Hi Faith! My respects to you! I like it when people say what they need to say, if only to remind others (yes, even the speaker herself!) that they also need to walk the talk. I must say, I got a bit bothered when you said that she herself was late for her own talk =/ Plus I thought her answer about the endorsement bit was really off =/

    • http://www.tanggera.com Faith Salazar

      Thanks Irene! I’m interested about how a person with integrity can promote tax evasion on her blog. That is for another post I’m sure people who earn from their blogs will be interested in. Although I wouldn’t want to stir up a hornet’s nest on that one muna.

      • riajose

        WHUT?!

        • http://twitter.com/mindanaoan Irene A.

          Hi Ria! Faith is referring to the speaker hehe. Check mo the full text of the blogger’s talk. She mentioned something about it.

          • Angelo Reyes

            “For example: Bloggers Being paid to post about something, is what they call in the print media as advertorials. Some of these advertorials are disclosed, while some are not. I’m sure there are some of you here who didn’t disclose on their post directly that they are paid to do that but have site-wide disclosure anyway so that they you don’t need to put a disclaimer in every blog post you make especially if you don’t want the BIR do a bookeeping on you, right?”

          • http://www.tanggera.com Faith Salazar

            Thanks for supplying the text!

          • Angelo Reyes

            Too bad I forgot to make some (sic) annotations. Then again, I lost count.

          • riajose

            PANALO!

          • http://twitter.com/layamaria Laya

            OMG winnur hahaha.

      • http://twitter.com/mindanaoan Irene A.

        Oo nga eh. Save that on another post…or maybe wait for others to talk about what she said.

  • riajose

    BADET! Nicely written. Etiquette =/= Ethics. And having integrity just doesn’t mean following social protocol.

    Regarding punctuality, one should always be on time. Or at least strive to be on time. Don’t make traffic as an excuse all the time because well it’s part of daily life in most cities and it’s not like traffic is something you’re not used to.

    I almost never turn down events even when the invite is given at the last minute. I see every event I go to as an opportunity to learn something and to network, and a great way to develop new content for readers. I don’t think the number of events you go to should be an issue. How you act before, during, and after the event is what that really matters.

    And as for being a brand ambassador, I firmly believe that bloggers are being tapped as endorsers precisely because people think that bloggers aren’t celebrities who endorse brands according to just contracts and talents fees. Bloggers are supposed to be regular people who honestly blog about what they think and feel. As such, a blogger who is tapped as a brand ambassador should be true to him/herself and his/her readers. Your readers trust you and your opinion. While they do not blindly follow your every purchase or endorsement, you have to value the trust your readers give to you and your endorsements.

    There is nothing wrong about earning money from blogging. It’s how you earn that money (from blogging or otherwise) that matters.

    • riajose

      Moreover, there is a HUGE different between reviewing a product/brand and endorsing it.

    • http://www.tanggera.com Faith Salazar

      Exactly. An invite is an invite. Whether you think you’re filler, it’s up to you to make the best out of that experience. You know, that’s what some bloggers fail to consider – their readers. The value of trust will be compromised when you fail to honor the values you profess. Thanks for the input! I know you’re one of the blogger endorsers out there who still give importance to the value of trust. High five!

      • riajose

        Endorsing a brand is like being a part of the family of that brand/company. You don’t base your relationship on just a piece of paper or an amount of money.

  • http://profiles.google.com/glenn.encinares Glenn Encinares

    I learn a lot thanks for this post about blogging etiquette.

  • icp-pinoy:)

    I missed the talk as I only came in in the afternoon. It was not a contractual appointment as I ave to attend to more important matters in the morning. However, I got to read the post of the talk’s transcipt. But everything you said is true. Etiquette and integrity are two different things and are mutually exclusive. But it would always be great to practice both. On the other hand, I would think that humility and integrity. I takes humility to be able to remain steady with one’s beliefs and principles; one falls and has to keep standing up and run back the course. I particularly like your point about responsibility on blogging. Publishing and I think any form of publishing is a public trust. It carries with it a great responsibility. Truth and fairness among others. I wonder how self-importance could help build any person’s integrity. I sometimes wonder how a condescending outlook of others (kaladkarin) could help anyone grow. Oh well. Integrity cold be understood in the negative sense. One can have integrgity but not necessarily moral integrity; one can be very consistently be a thief. Oh well. Your post triggered a lot of thought that I could actually write about in length. Thanks for sharing. Great!

    • http://www.tanggera.com Faith Salazar

      Hello sir! Thank you for the comment. Thank you for clearing up integrity vs moral integrity – yes, you have your own set of standards but are they moral? I’ll wait for your blog post on the topic. :)

  • http://hototay.blogspot.com/ Hototay

    I like you, girl! We have the same pet peeves among bloggers. Mga nag-iinarte pag late naka-receive ng invite, bloggers who cry to the entire world that they have integrity, bloggers who switch product loyalty. Sa totoo lang, when I read beauty blogs na puro raves sa mga iba’t-ibang beauty products, I tend to question their credibility. Are they really raving about these products or just posting because na-invite sila sa events or binayaran sila?

    Do check out my blog hototay.blogspot.com. Dami ko din post about blog etiquette. Thanks for this post.

    • http://burymeinthisdress.com dementia

      I just checked out your blog and I like it. I wish you have feedburner newsletter so I can get your posts in my inbox. Yun lang

    • http://www.tanggera.com Faith Salazar

      Like what dementia said! Also, what’s your Twitter ID? We have the same sentiments, hahaha! And please, don’t get me started on self-entitlement and misrepresentation.

  • http://hototay.blogspot.com/ Hototay

    Oh, expect some backlash regarding the speaker you’re referring to. Just saying. =)

    • http://www.tanggera.com Faith Salazar

      I actually was expecting a backlash after I asked her on the Q&A on iblog. Sadly, she didn’t think my question was of importance so I decided to blog about it. Hehehe.

  • http://www.facebook.com/rickmanzano Rick Manzano

    MUkhang mapapaaway ka na naman. LOL. Very well said, Poyt!

    • http://www.tanggera.com Faith Salazar

      Rick, alam mo naman ako, nasobrahan yata sa balls!

  • Angelo Reyes

    Wow! That block text! So (sic)!!! Hahahahahahaha.

    • http://www.tanggera.com Faith Salazar

      I was just quoting her presentation, sir. :) Hihi.

      • Anonymous

        You missed this part:

        I always say its (sic) your blog and YOU write what YOU want (to write).

        • http://www.facebook.com/faithsalazar Faith Salazar

          I’m so sorry. Thank you very much for pointing that out. My eyes are already funky-tired from all the typing. :))

  • Anonymous

    I don’t understand why do they have to research wikipedia for the meaning of integrity. It is a virtue and self-explanatory. Not knowing (or doubting the meaning of integrity) is like having no integrity at all. Just saying.

  • http://www.justanotherpixel.net blankPixels

    I had the same thoughts during the whole discussion and when you asked her your question about product endorsement. I didn’t like the response you got, saying it was okay to jump ship after the contract is up. Even before I learned about bloggers endorsing products, watching celebrities jumping ship to a competitor brand just doesn’t sit well with me. It does ruin the company’s image, as well as the endorser’s.

    I especially agree that integrity and etiquette are 2 of the most misunderstood words in the blogosphere nowadays. And that part about getting invited at the very last minute, I agree with her about us having lives to live that PR firms should consider, but I believe the PR reps are aware of that and was sending the invite just in case you’re free. I won’t take it personally if I was invited just to fill in. It’s business, and I understand that part. All we need to do is practice proper etiquette and turn them down nicely.

    Great post! That talk / discussion was actually one of the things I was looking forward to on Day 1 of iBlog7 since I know there are a lot of attendees who haven’t been invited yet or approached by PR firms to attend events. And I was expecting fellow bloggers to start this kind of discussions afterwards. I wonder what her response would be after she gets to read this. Here’s to wishing for an open-minded discussion…. :)

    • http://www.tanggera.com Faith Salazar

      Hello BlankPixels! Thank you for the points you raised, especially where the PR people are concerned. Sadly, the speaker thinks I’m bullying her online and that I hate her. I hope you all didn’t get that vibe from this post.

  • Prudence

    ang masasabi ko lang:

    ah, kaya pala…

    Hehe. Anyway, I’m expecting more comments, but I’m surprised that the speaker hasn’t commented yet. I wasn’t able to attend iBlog so I’m interested to hear both sides.

    • http://www.tanggera.com Faith Salazar

      Hehe let’s give the lady some time to bounce back. :)

  • http://shensaddiction.com Lee Shen Gee

    great post. i must say that as a straight-to-the-core-die-hard beauty blogger, i try not to say i owe it to my readers to test numerous products for their benefit coz nobody is going to pay for the derma fees if a product caused allergic reactions. we call this the beauty blogger’s dilemma. when a product gets set to us, it’s a risk we take and saying we owe it to our readers is always off for me since I know not all products will worksame way for everyone. putting the product out there is one thing but to use it… it’s always entirely a different thing. I wouldn’t even call it integrity or those words they choose to use… it’s a matter of knowing and deciding what’s best for your skin. Because bottom line is, being a beauty blogger doesn’t mean you have to try ALL beauty products out there.

    • http://www.tanggera.com Faith Salazar

      True. Like they say, everyone’s skin is unique and trying out a product yourself is always the best way to go to figure out what works and what doesn’t. But, you know, stuff like this make-up doesn’t wear off as quickly or that this moisturizer isn’t as heavy as other local brands could help out consumers in the process of elimination and buying. The problem is that trying out products isn’t the reason why she’s being called out because endorsing is different from reviewing a product. You know, beauty bloggers are really in a compromised position, especially when it boils down to product reviews. Maybe ask some other friends to try our products instead of just trying it out for yourself. :)

      • http://shensaddiction.com Lee Shen Gee

        Did exactly that last year when i gave friends products that aren’t for my skin type. Yun lang, they don’t want their pictures uploaded. lol.

  • Some Fashion Editor

    The problem I see with this piece is you’re making endorsing a competitor seem much more evil than it actually is. You can believe in Neutrogena’s products, but you can still also believe in those of POND’S (just a for instance, because I don’t think anyone ever believes POND’S). Both can have good products worth endorsing to your readers, and you can support both brands because you can and it’s not illegal.

    But if this is Lace we’re talking about then it’s a whole other issue. I have a problem with her endorsing anything.

    • http://www.facebook.com/faithsalazar Faith Salazar

      No, I’m saying, at least have the decency to not IMMEDIATELY endorse a competitor product if you feel that you are compelled to do so – unless like what Winston said, you’re putting a different product on each side of your face. Thus, your face would look like a lab rat. No comment on those last two sentences. :D

      • Anonymous

        It will boil down to really how long one waits until one starts endorsing a competitive product. I don’t know what happened with this blogger but it doesn’t look like she started endorsing POND’S two days after her contract expired. I want to liken it to the dilemma people face when they get out of a relationship and want enter a new one. How long is a decent time to wait so people don’t think you’re a sl*t?

        • http://www.facebook.com/faithsalazar Faith Salazar

          She wasn’t even approached by the agency. She was asked by another blogger to participate in Pond’s marketing campaign. The ad board, I think, imposes three years before you can endorse a competitor brand. You make it sound like the blogger in question is a celebrity to have that urgency to jump ship to competitor brands because she’s so in demand.

        • Angelo Reyes

          Whatever the time is, I’m pretty sure it’s not three weeks. Even in relationships, there’s a “three-month rule” to adhere to. In most non-compete clauses, it’s also a three-month rule.

  • http://hototay.blogspot.com/ Hototay

    I beg to differ with Some Fashion Editor. Fine, there’s nothing wrong with endorsing competing products but when you are known to be an ambassador of one product, then you will only leave your readers terribly confused why you are endorsing a competing product.

    A beauty blogger has only one face and a limited skin space and is it really possible to rave about so many beauty products? What do they do? Use it for a day, rave about it, and then use another beauty product the following day?

    Endorsing or raving about two products is not illegal but it seriously puts a doubt in one’s credibility.

    • http://twitter.com/BatangYagit Winston Almendras ★

      Of course. Not unless you decide to use a different product on each side of your face. LOL

    • http://twitter.com/lizlan Liz Lanuzo

      I agree with everything Faith wrote here. :) But I do want to clarify certain points in this particular comment. I am a beauty blogger at Projectvanity.com. I use at least three moisturizers, and all of them are for specific skin concerns. I have what, five foundations that I rotate. I have 70 lipsticks. I don’t see any problem using several products of the same type as long as they have certain properties that addresses my many skin needs or makeup moods.

      As a rule, I use a product for at least a week before writing a review (if I write a review). I usually only post raves or positive reviews because I don’t review products I don’t like, that is, I can’t bear to use them for more than a week. My website is dedicated to my good finds, not the bad apples.

      I know this sounds really shallow for all you learned people out there. What I’m trying to say is, try to avoid lumping the rest of us in one mold because as much as it pains me to say this, you, sir, obviously don’t know much about makeup and skincare. :)

      • http://www.facebook.com/faithsalazar Faith Salazar

        Well, for this case, both of the mentioned brands are for skin lightening – or at least that’s what their marketing campaign is focusing on. I do agree with you on having a lot of products, but as you say, they address different skin needs. Thanks for the comment!

      • http://twitter.com/hototay2010 Social Media Fence

        Ma’am, maybe you can also assume that your readers, especially the new ones, are also in the same boat as we do. If I, who’s not learned about make-up and skin care, am raising those doubts and concerns, then maybe some or many of your readers are thinking the same.

  • http://vicmadz.myopenid.com/ vicmadz

    I like the post, straight to the point and honest! =) I am learning a lot of things from this post. Thank you.

  • Anonymous

    thank you for pointing out what the speaker has shared during her talk. but i learned more here and thank you for your thoughts. no offense to the person that i know but this article can hit everyone around. :)

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Ohmski. I know there are other bloggers out there who throw etiquette and integrity out the window for petty things like freebies. The best we can hope for now is that they will read this post and say, “Hey, it’s sounds just like me. Maybe I’ll think about what I just did.” Thanks for the comment.

  • Anonymous

    Saludo ako sayo Poyt! Astig ka talaga! Sad, I missed another iBlog. I wasn’t able to witness the facial expressions, the side comments, and the body languages of bloggers. haha

    • http://www.tanggera.com Faith Salazar

      Haha thank you! Parang mas interesado ka sa chikka ah! :)

      • Anonymous

        LOL, I just love to watch how people behave in public, especially this time, the internet-blogging age, that is often full of vanity, narcissism, self-righteousness, pretension and hypocrisy. I admire your courage.
        Pero miss ko na umattend ng mga events, para makakuha ng latests scoops, at hindi freebies. haha

  • http://twitter.com/GensanBoy Jose Lourence Erojo

    I missed her talk and I am now reviewing it at justin.tv
    You have a very good point. I also would not want to preach on something that I do not believe and practice. Very well said.

  • http://hototay.blogspot.com/ Hototay

    I also want to add that speakers for blogging/Internet summits must be professional enough to take criticisms. If they are criticized, they shouldn’t label it as online bullying or harassment what-not. If one feels that he is a celebrity, he should also take it like a celebrity. Huwag balat-sibuyas. Otherwise, you have no business teaching the blogging community about etiquette and integrity. WORD!

    • http://www.facebook.com/faithsalazar Faith Salazar

      I can’t anymore add to this post. WORD!!!

  • http://burymeinthisdress.com dementia

    iblog summits should have more credible speakers. i received the list of those who were given a spot there a couple of weeks ago and a lot of the names there were turn offs

    • http://www.tanggera.com Faith Salazar

      OMG like who? Name names!

      • http://burymeinthisdress.com dementia

        In private na lang, dear

    • http://twitter.com/BatangYagit Winston Almendras ★

      I wouldn’t mind seeing a nobody’s name in the roster of speakers, as long as that person can be a credible source for the topic they are tasked to give.

      • http://burymeinthisdress.com dementia

        mismo!

  • Anonymous

    Very well said. Couldn’t agree with you more.

  • http://jepoy.bengero.com jepoy

    Nice one poyt!

  • http://www.influentialblogger.net Janette Toral

    Thank you Faith for taking time to join iBlog7 and blog further about your insight.

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Miss Janette. Congrats for having organized a successful iblog yet again. Like you said, this is just a spirited debate. No hating or online bullying from this part of the blogosphere!

      • http://www.influentialblogger.net Janette Toral

        I think in the end – both of you can agree to disagree as the stand on this topic can be subjective as well.

        • http://www.facebook.com/faithsalazar Faith Salazar

          Well, I hope at least I get a decent reply from the other party, and not just be dismissed as a bully. Hehe. :)

          • http://www.influentialblogger.net Janette Toral

            agree. :)

  • http://manilablogs.com Ej

    Them’s fighting words! I love it that Link Within is suggesting “Debbie Gibson in Manila” as a related post. haha!

    Seriously though you made some good points on this post. I do think that each blogger takes stands and makes decision that impact their social capital either positively or negatively. It is up to the reading public to cull out those that don’t create any value and raise up those that do. It will take time though but this is a painful and necessary part of the maturing of the Pinoy Blogosphere.

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi EJ. I liked your talk at iblog7! Wait, it must be because of your age because I’m getting Globe Run for Home. LOL! But, thank you, seriously for the comment. As a blogger, I’m a reader myself, and I feel that having a space on the web gives me a chance, unlike other readers who choose to lurk, to call out what I think is unethical in my book. Thank you, and I hope people will see that this is really a necessary part of growth. :)

      • http://manilablogs.com Ej

        Alam mo, I think the brand also has to do a bit of research. I mean, if they took the time to read the blogs of their endosers then they’d know naman who would be good endorsers and who wouldn’t. They’re lumping us all together kasi thinking that a blog post is a blog post. Some have more authority and more impact than others — they have to do a bit of work din here. It’s like saying an endorsement from Tito, Vic, and Joey is the same as an endorsement from Willie Revillame. :P

        BTW, can I just say na ang galing pala ng link within. How did it know that I used to dance to Electric Youth? Anyway, thanks for listening to my talk. :)

        Keep blogging!

        • http://www.justanotherpixel.net blankPixels

          I tried to keep a straight face while reading your comments, EJ. LOL

          Anyway, I agree, we need discussions like this for growth. And I also agree with what you said about brands/companies doing their research. It’s not just the endorser’s fault din naman. Most of them kasi only look at a blog post like just another backlink, word-of-mouth advertising or review of their product without considering other things like the endorser’s background, what they’ve previously promoted on their blogs, etc.

          For LinkWithin, I got your Xerex post, Faith. Hmmm… LOL

          • http://manilablogs.com Ej

            @Mel: oo nga, there has to be more than backlinks. plus, word of mouth advertising works provided the mouth is worth believing in. so each person must make sure that they keep their mouth clean. este, that they keep themselves believable.

            @Faith: Di ko lang alam how much impact this has on agencies. In reality, although there is this kaguluahan in the Pinoy Blogosphere, I think it’s limited to just the Blogospere. :P

            Nice conversation, ladies. Mabuhay tayong lahat.

          • http://www.facebook.com/faithsalazar Faith Salazar

            About this being confined to the blogosphere, I’m sure a lot of agency people got to read this. :) There are others who remain oblivious though, but, this is just the first boulder. I’m sure there are more others to come that will cause an avalanche.

        • http://www.facebook.com/faithsalazar Faith Salazar

          I snickered after that Electric Youth comment. :) Also, BlankPixels, I think we all know that EJ danced to Electric Youth while you.. umm.. I don’t know what you did with Xerex.

          But on a serious note, yes, agencies should really research more. Social media can be a two-edged knife. Getting bloggers who you fail to check if they are respected in their communities or even their background can result to a campaign’s failure. I’m sure these agencies are learning as they engage and use internet marketing and social media more to provide better products and engage real customers, not just papogi points. That’s something we should all strive towards achieving.

  • http://www.vernongo.com/ Vernon Go

    Very interesting post, I just hope I can finally join an iBlog, but it seems I learned more here…heheheh

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Vernon. Wow. Haha. I didn’t expect that. Iblog’s a great summit to meet other bloggers, it’s how I met my friends in the blogging community. I hope you get to attend something like that as well. Thank you. :)

  • http://twitter.com/layamaria Laya

    Didn’t go to iBlog, so didn’t know what had happened there. Now I feel like I should’ve gone for the lulz.

    Thanks for this post!

  • http://teacherjulie.com Julie

    Integrity doesn’t come in a bottle, it is innate.

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Teacher Julie! Thanks for the comment. That’s a nice one-liner to add to the post. :)

  • bluerlyn

    hi faith, this is the first time I chanced upon your blog and I’m sure happy to do so. you’ve hit the nail on the head. well said, very meaningful and lots of insights.

    hats off to you faith! :)

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Bluerlyn. I think I’ve been seeing you in Plurk? Thank you for the comment! :)

  • http://www.raquedan.com Regnard Raquedan

    Very gutsy post. Saludo ako!

    • http://www.facebook.com/faithsalazar Faith Salazar

      Thanks, Regnard! Of course, coming from you, that’s WOW! :)

  • Inghinyero

    I was there sa talk. Hmm. I felt nga na the speaker was too defensive. Oh well, ayun nga, she has to be more open sa opinion ng iba. Tsaka, pwede siya magTagalog sa susunod na magspeech siya. :)

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Inghinyero! Thanks for commenting. :) She did deny that though – I did not confront her DAW. Kaloka. Good suggestion, sana makarating!

  • http://twitter.com/jenn4u2luv jennever pelaez

    Ditto on everything you said!

  • http://www.pinoyboyjournals.com/ pinoy boy journals

    I should have attended the iblog summit. The greatest gift i can give to my readers is not to earn money out from them. i have been blogging since 2008 and i decided to blog independently and become non-profit. i am not comfortable making money out of people reading my stories. first and foremost, i started blogging to help me remember about my adventures. and because through the stories i write, i was able to inspire so i continue, that alone is more than enough x-deal and cash tokens.

  • http://www.mymomfriday.com/ Mom-Friday

    Very well-written! I agree with you on all points.
    I have nothing more to add…your readers made very good and valid comments as well.
    Keep it up!

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hello Mom-Friday! Thank you for the comment, knowing that it’s your first time here. :)

  • http://www.neurochiq.blogspot.com Dang

    Faith, I witnessed everything especially the Q&A portion. Thanks for pointing them out, for all its worth, I admire how you have written this in a careful, tactful manner. That’s so tricky to do ha. New reader from hereon. =)

  • http://twitter.com/GlennOng Glenn Ong

    Good job in writing an extensive article that really points out that good etiquette != integrity. And… any speaker or presenter should always be ready to accept criticisms – constructive or not. In fact, they should even love it, because that means audience is listening and giving an effort to understand what is being discussed.

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hello Glenn Ong. Exactly. Criticisms – constructive or not – should be taken with a grain of salt. Thank you for that comment.

  • http://twitter.com/bombastarlet Melody Ross Tinoy

    :) Hi Faith. First time I tumbled on your blog and well, looks like I’ll be sharing this to everyone I know.

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Melody. I would appreciate if you shared this post. Thank you very much for leaving a comment. :)

  • http://renziebaluyut.wordpress.com Renzie Baluyut

    I can’t believe so much has been going on! (Been too busy preparing for another concert). To be honest, I’ve only been trying to piece together what has happened in whatever spare time I could find.

    I’ll come back with a better opinion right after I jump to this other meeting. In the meantime, I have to say this post and all its comments are very interesting.

  • http://www.lakwatseramom.blogspot.com Janese halabaso

    way to go ms.faith im just a newbie in this blogging world..but hope to read more posts just like what u wrote…from other bloggers too.. so we newbies can learn more!

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hello Miss Janese! I haven’t gotten to reading commenters’ blogs but yours sure sound interesting. I’m always a sucker for travel blogs. Thank you and I hope I helped. :)

  • Anonymous

    Wow, Faith! That was a very comprehensive and informative read. Thanks for sharing your insights. I learned a lot. I actually don’t take offense when I get invited the last minute. I just thank the inviter for considering me but I would have to decline because of impossibility to attend anymore. But some bloggers really take this to a very personal level. I wonder how they respond to such instance in text or in person communication. But like what you have elaborated, there are some factors why this happens. I have been invited 1-3 hours before the event (thru text or call), and I’m not angry at all. I would just tell the PR person nicely that I won’t make it anymore and hope to be informed ahead of time next time. Because I also believe that sometimes they have forgotten about me and remember me “just now.” hehe…

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hey Arvin! No, thank YOU for reading and sharing your insights with us as well. Yes, it’s how you deal with the situation. Everything can be said nicely. Thanks for the comment! :)

  • Willa

    I wasn’t there at the even but I watched the live stream and I noticed that the speaker, a self-proclaim fashion blogger doesn’t even look presentable during her speech. I know, she doesn’t need to wear something very formal, but I’m just saying…..

  • Angelo Reyes

    My problem with her talk is this: how dare she imply that bloggers don’t know what is right or wrong that we have to run to a NON-EXPERT like her (Her words, not mine.) to know how to behave online?

    And if she is a non-expert as she admitted in her own words, WHY is she even giving a talk she is not well-versed in? Why is she wasting our time?

    • http://www.facebook.com/faithsalazar Faith Salazar

      You know, I’ve been scratching my head after she admitted she’s not claiming to be an expert. It’s like being taught by an average student at best, or worst – a dropout.

  • Alma Buenviaje

    poyt – pwede ba old magazines ang idonate?

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Alma! Yes, please! May valuable articles naman sa old magazines. I’ll send you the address on Facebook or the details. :) Salamat!

  • http://twitter.com/tennisviewer Tennis Viewer

    Hi! @mindanaoan did mention this entry a few days ago and now I had a chance to read it. I liked how you dissected the points discussed by the speaker.

    I’m sorry to hear that you guys had to waste your time listening to a speaker who’s clearly not a subject matter expert and who doesn’t practice what she preaches (and there’s a lot!)

    Ironically, her 4th “unwritten” rule is Earn Respect. Is there a need for me to ask if she earned yours after her talk?

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi Tennis Viewer! To be honest, I liked her.. guts. Hehe. The small amount of respect I have for her went kaput when she dismissed all the criticism she’s been getting for online bullying. The sad part is, I wanted to listen to Jason Biadog’s talk on Online Contests at the iblog. They had to exchange slots because she was late. I missed it, because I was coming from work. Apparently, the speaker thinks tardiness at a conference is not that big of a deal. Thanks for question. :)

  • Anonymous

    ito pala yun…isa lang masasabi ko

    “Mag inarte ka nag naaayun sa level ng integrity mo!”

    • http://www.facebook.com/faithsalazar Faith Salazar

      May I think aloud and say – “TOMOHHHH!”

  • http://www.tenminutestops.com/ Ten Minutes, Tops!

    Thanks for this piece. I thought I was the only one who couldn’t stand that talk. Apart from the ideas being convoluted, it was hard to imagine how the speaker was as a blogger considering much of the the grammar in the talk was problematic. (including some of the others too, actually.) While this is not a critique of iBlog7 (ok maybe just a bit), I hope there would also be better quality speakers next time. I am glad that Carlo Ople (or was it someone else) later said that blogging is still about communication, and you have to do it well. To my mind he was taking shots at those who couldn’t even speak with the right grammar. I am new to professional blogging, but I think good writing should always be a minimum standard. (And to speak based on a blogging credential, must also be able to carry the same quality as a speaker.)

    As for integrity and etiquette, that is called for, always, anywhere – whether as a blogger or simply as a human being. Great post!

  • Gaga ba sya?

    Nagcomment ako sa blog nya nito:

    Anong spill pinagsasasabi mo dyan? Gaga ka ba? Spiel kasi yon. Nagkakalat ka pa sa internet ng kagagahan mo sa spelling.

    Online bullying ba ito? Mali sya, tama ako. Ganun lang kasimple yon.

  • http://profile.typepad.com/6p00e553aae6008833 Bingkaycoy

    I agree with the points you raised here. But we all must remember that even if you turn the world upside down , there are 3 types of bloggers who will not be shaken off by any rule or anything.
    There are 3 types of bloggers today; 1) those who want to make money, 2) those who don’t really care or just want to write, 3) those who want to write and earn money as well. Whatever their purpose, bloggers have the freedom to choose and do what they want to do with their blogs. Integrity as a blogger do not only come from product reviews and endorsements.
    Anyway, I noticed that you are getting “personal” here. I just hope that this won’t lead to things that will lead to a hot mess. You posted her face here with her name on it, and this MIGHT be an evidence for “libel” even though you did not mention her name here .
    I’m just saying because this is too delicate of an issue, names should be omitted here unless you really want something bigger than an argument.

    • http://www.facebook.com/faithsalazar Faith Salazar

      Hi. Are you a lawyer? I was wondering how you got the idea that this post can be used as grounds for libel. Sorry, I don’t want to be passive-aggressive like most Filipinos – I hear it’s a common trait. I wanted to call this person out and that’s what I believe I accomplished. No use in doing “pasaring” and “parinig”.

      • Angelo Reyes

        I’d like to see her try to sue. I’d laugh. Real hard. Because people she bashed on her blog can sue her right back.

      • http://profile.typepad.com/6p00e553aae6008833 Bingkaycoy

        Miss, I did not comment in your blog to provoke you. I commented in good “faith” for the reason of concern ….I don’t know you but I was concerned that your post could be ground as libel. Why don’t you check criminal lawyers and research about libel? Because I was a victim of libel and I had discussed and consulted with criminal lawyers, and law authorities about the matter , and I actually had the court summon a court order for the defendant. Her post was an attempt of her to smear my name with my name explicitly written and mentioned in that post.
        I am not a lawyer . I got the idea of your post as grounds for libel because I researched about it—that a blog post can be libelous and can be charged for libel .
        http://thewarriorlawyer.com/2007/02/20/libel-on-the-internet-under-philippine-law/
        http://jlp-law.com/blog/libel-e-internet-libel/

        http://www.eff.org/issues/bloggers/legal/liability/defamation

        Additionally, one colleague of mine is a criminal lawyer who pushed me into charging that blogger.
        It’s up to you …..I’m only commenting for the sake of concern.

        • http://www.tanggera.com Faith Salazar

          Actually, my parents are lawyers and I think this post isn’t malicious as the law states that “Malice exists when there is an intentional doing of a wrongful act without just cause.” But, thank you, for the concern, really. No sarcasm. And no, I didn’t think your comment was stupid or useless. I’m curious who you charged with libel and the circumstances that pushed you to do it. :)

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  • http://www.facebook.com/astig Andrew Abella Dela Serna

    Idol! Now if only iBlog would stop being a mere mixers slash stand-up comedy show and be a REAL conference where bloggers can learn something. Though I’m not aware of the nitty gritty, the success of an event does not depend on the number of people who attended, but on the quality of information that was exchanged. The fact that Earth was chosen to talk speaks a lot about the integrity of the organizers.

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  • http://thatshamori.com Eva Hamori

    Thank you for this great article! We are totally new to this world and the information coming at us, and people we meet online and off have been varied. 
    I tread lightly:)

  • http://www.ph1l1p.com Ph1l1p

    hirap ng buhay!!!

  • http://www.ph1l1p.com Ph1l1p

    hirap ng buhay!!!

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  • Cjayson_rico

    wow, nice post! As a newbie blogger daming kong natutunan.

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